Brand identity design
One brand, everywhere.
Logos, colours, fonts, guidelines and templates that make your business or organisation look the same on every website, document and social post.
Look the same everywhere your people are looking
Your customers, partners and funders meet you in many places: your website, a proposal, a flyer, a WhatsApp status, a banner at an event. A brand identity makes all of those feel like one organisation.
We have built brand systems for insurers, think tanks, development finance institutions and NGOs, including Be Covered, Kenya Development Corporation and the KIPPRA@25 anniversary identity.
What a brand identity includes
- Your logo and its variations
- A colour palette with print and screen values
- Typography, with free alternatives your team can use
- Graphic elements and photography direction
- Brand guidelines your team will actually use
- Templates: letterhead, business cards, presentations, social media and reports
Built for everyday use
Most brand guidelines end up as a forgotten PDF. We keep ours short and practical, and we give your team ready templates for the things they make every week, so the brand stays consistent long after we hand over.
Only need a logo for now? See logo design. Need a website in the same look? See web design.
Onekana vilevile kila mahali watu wako wanapotazama
Wateja, washirika na wafadhili wako hukutana nawe sehemu nyingi: tovuti yako, pendekezo, kipeperushi, hali ya WhatsApp, bango kwenye tukio. Utambulisho wa chapa hufanya vyote hivyo vihisi kama taasisi moja.
Tumejenga mifumo ya chapa kwa kampuni za bima, taasisi za utafiti wa sera, taasisi za fedha za maendeleo na mashirika yasiyo ya kiserikali, ikiwemo Be Covered, Kenya Development Corporation na utambulisho wa maadhimisho wa KIPPRA@25.
Utambulisho wa chapa unajumuisha nini
- Nembo yako na matoleo yake
- Rangi za chapa pamoja na vipimo vya uchapishaji na skrini
- Fonti, pamoja na mbadala za bure ambazo timu yako inaweza kutumia
- Michoro ya chapa na mwelekeo wa picha
- Miongozo ya chapa ambayo timu yako itaitumia kweli
- Violezo: barua rasmi, kadi za biashara, mawasilisho, mitandao ya kijamii na ripoti
Imejengwa kwa matumizi ya kila siku
Miongozo mingi ya chapa huishia kuwa PDF iliyosahaulika. Yetu ni mifupi na ya vitendo, na tunaipa timu yako violezo tayari kwa vitu wanavyotengeneza kila wiki, ili chapa ibaki thabiti muda mrefu baada ya kukabidhi.
Unahitaji nembo tu kwa sasa? Tazama usanifu wa nembo. Unahitaji tovuti yenye mwonekano huohuo? Tazama usanifu wa tovuti.
Questions
Frequently asked
What is the difference between a logo and a brand identity?+
A logo is one mark. A brand identity is the full system around it: colours, fonts, graphic elements, photography style and the rules for using them, so everything you produce looks like it comes from the same organisation.
Do I need brand guidelines?+
If more than one person creates material for your business, yes. Guidelines answer everyday questions such as which logo, colours and fonts to use, so your brand does not drift over time.
How much does a brand identity cost?+
A logo with a brand kit starts at Ksh 50,000 and includes colours, fonts, a short brand guide, stationery and social media images. With a website as well, the complete package starts at Ksh 150,000. Larger systems are quoted on request, usually within two working days.
Can you work with our existing logo?+
Yes. Many clients keep their logo and ask us to build a consistent system around it: colours, fonts, templates and guidelines.
Do you also design reports, profiles and presentations?+
Yes. We design annual reports, strategic plans, company profiles, proposals and presentation templates in your brand, so they match your website and social media.
A clear path from brief to launch
Listen
We start with your goals, your audience and what is not working today.
Map
We agree the direction, the deliverables and a timeline you can plan around.
Make
We design, share early and refine with you until it is right.
Launch
We hand over every file, train your team and stay on for support.
Selected work
Case studies
Long-running partnerships where we built the brand system, the website and the everyday material that keeps it consistent.
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01
AIC Uganda
Brand identity guidelines, Graphic pattern system, Website design for aic.ug
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02
Turaco
Social media campaigns, Partner proposals and pitch decks, Partner launch flyers and forms
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03
Villgro Africa
Villgro at 10 anniversary campaign, Programme calls and podcast artwork, Reports, toolkits and strategy documents
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04
ICS-SP
Brand management, Website and social media, Parenting and training toolkits
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05
KIPPRA
KIPPRA@25 anniversary logo and branding, Kenya@60 logo and branding, Kenya Economic Report and popular versions
Let's make you unforgettable.
Tell us about your organisation and what you need. We reply within two working days.
Visit the studio
Equity Bank Building, 1st Floor
Kikuyu Town, Kenya
Open 9:00am to 6:00pm
Get directions